Selling ads — to both students and businesses — is a great way to add some revenue into your yearbook account. If you’re just getting started, give the Guide to YBK Sales a quick read. Consider these ideas if you need an extra push for your ad sales.

Plan an Ad Night: Host an evening design session for parents or local businesses. Encourage them to bring their artwork and ideas, and consider offering a discount for attendance. This allows you to answer questions, reduce email inquiries and provide personalized design help.

Use Sales Assist: Enroll in Sales Assist for Ads to help reach more parents for senior ads. This program has a different schedule from Sales Assist for Books. Check out the steps to get started.

Launch a Social Campaign: Have your yearbook staff create engaging social media posts to generate FOMO among students about their memories saved in the yearbook. Use our ready-to-post graphics as-is or upload them to Canva to add your job number.

This blog post may provide some helpful guidance and ideas if your school plans to incorporate the election season in this year’s coverage. 

Use eDesign’s Send and Sell to remind parents of ad deadlines. Reference the Sales Assist send calendar to coordinate your messages.  

Need to rewind? All previous Adviser Assistance emails
are available on their own page.

Varsity Yearbook recycles 2,000+ tons of paper
and 200+ tons of aluminum plates every year.